Released on: September 23, 2008, 10:31 pm

Press Release Author: Abby Hardoon

Industry: Internet & Online

Press Release Summary: Website hosting and online shop customers will be offered
cutting edge services giving them the power to detect pay per click fraud, generate
sales leads and analyse visitor behaviour so they can optimise their sites to
increase both sales and visitor satisfaction.

Press Release Body: Chilwell, UK ( ExpressPressRelease ) 23rd September, 2008 - UK
domain name and Internet hosting provider, Daily.co.uk (http://www.daily.co.uk)
today announced the first phase of a collaboration with ‘Software as a Service’
(SaaS) providers Clickstream Technologies Plc.

Website hosting and online shop customers will be offered cutting edge services
giving them the power to detect pay per click fraud, generate sales leads and
analyse visitor behaviour so they can optimise their sites to increase both sales
and visitor satisfaction.

The first phase of services released today includes: heat and click maps which
demonstrate where website visitors click - and where they don’t; a sales lead
generation tool; movie recordings of visitors’ navigation around websites;
advertising click fraud detection; customer satisfaction surveys; and automated
set-up for Google Analytics.

Using these services generally requires the time-consuming inclusion of small
JavaScript code snippets (page tags) on every website page. However, using
Clickstream’s Datasherpa platform and patented ‘tagging automation’ technology,
Daily.co.uk customers can now activate these services at the click of a button. Each
page will be dynamically and automatically tagged, on-the-fly, no matter how often a
website changes, so customers can focus on using the information the services give
them to increase revenue and improve customer satisfaction.

Daily.co.uk MD, Abby Hardoon, said “Our partnership with Clickstream represents a
fantastic opportunity for website owners to extract the full potential from their
websites. Business tools such as lead generation and pay-per-click ad fraud
detection can make a real impact on revenue. By seeing where customers click and
watching movies of customers navigating around a site, website owners can see what
works for customers and what doesn’t and amend their website to get the best both
from and for visitors.”

Brewster Barclay, Clickstream Managing Director, said: “The largest impediment to
widespread adoption of SaaS Internet Marketing tools by website owners is the
requirement for manual tagging, which remains an enigma to many. Using Clickstream’s
Datasherpa Platform, Daily.co.uk website owners are now free to enhance their online
presence without the traditional barriers to implementation.”

Google Analytics automatic tagging service, a free website ‘sales lead of the day’,
and a simple online survey tool are all free with selected Daily.co.uk packages -
customers who already have those packages will find they’ve been automatically
upgraded to have access to these new services. Free trials of Heat maps, movie
recordings and click fraud detection services are also available.

Notes to Editors

About Daily.co.uk

Daily.co.uk is a second generation UK Internet hosting solutions provider,
delivering web hosting, domain name registration, email and website building
services to individuals and small businesses in the UK as well as highly innovative
and essential products such as the DailyDrive and PC Back-up Client. The people
behind Daily.co.uk have in-depth expertise and experience in the Internet hosting
sector and have built some of the UK’s best known web hosting brands. The
Daily.co.uk web hosting platform benefits from this vast experience and track
record.

For more information visit http://www.daily.co.uk

About Clickstream Technologies

Clickstream’s Datasherpa Platform provides web hosting companies for the first time,
the ability to offer sophisticated website features and services that were
previously out of reach to their millions of customers without the need for manual
programming steps in their implementation. This disruptive paradigm now empowers
website owners or their nominated agencies to easily utilise an ever growing
collection of third party on-demand software-as-a-service (SaaS) tools such as web
analytics, click-to-call, customer identification, content and interactive widgets
to help them optimise, promote, enhance and monetise their website and e-commerce
efforts. Using Clickstream’s patented ‘tagging automation’ technology and strong
relationships with the web hosting community, third party solution providers are now
able to remove the typical technical obstacles to user adoption.

Founded in 1999, Clickstream Technologies Plc is a venture funded privately owned,
independent company.

For more information visit http://www.clickstream.com

Press Contacts:
Cat Widdowson
0115 973 7267
cat.widdowson@daily.co.uk

Abby Hardoon
0115 973 7260
abby.hardoon@daily.co.uk

###

Web Site: http://www.daily.co.uk

Contact Details: Abby Hardoon
http://www.daily.co.uk/
0115 973 7260
abby.hardoon@daily.co.uk